iMetrik is Iyaka's automated analytics dashboard — it pulls your reach, engagement, and follower data from Instagram overnight and has it waiting for you by the time you start your day. No manual work, no waiting for a report.
Meta gives you the raw numbers scattered across three different screens. iMetrik puts them together, adds context, and sends them to you automatically.
Meta / Instagram App
✕Stats scattered across Insights, Ads Manager, and individual post screens
✕You have to remember to check — nothing arrives automatically
✕Only 90 days of history before older data disappears
✕No comparison between your own posts and creator collabs
✕Organic and paid numbers live in separate places
vs
iMetrik
✓One dashboard — followers, reach, stories, collabs and ads, together
✓Rebuilt at 6 AM IST every day — waiting for you before you start work
✓Full history kept and tracked month over month
✓Collab posts benchmarked against your own content
✓Organic and paid performance shown side by side
What it tracks
Everything your Instagram produces, in one view
Followers, reach, views, engagement rate, story performance, creator collabs, paid ads — pulled together automatically every morning.
📈
Growth & Reach
Followers, reach, views, and profile visits — tracked daily with month-over-month deltas.
💬
Engagement
Likes, saves, shares, comments, and engagement rate broken down by format.
🎞️
Stories
Completion rate, impressions, and replies for every story posted.
🤝
Creator Collabs
Collab posts benchmarked against your own content — so you know what partnerships are worth.
📣
Paid Ads
Spend, reach, and ROAS pulled in alongside organic — no separate spreadsheet.
📅
Best Day to Post
Day-by-day engagement averages so you know exactly when your audience is most active.
Ads Intelligence
Paid performance, alongside organic
Your ad spend, reach, and returns pulled directly into the dashboard — no switching between platforms, no manual reconciliation. Organic and paid in one view, refreshed daily.
💸
Total Spend
Exact spend tracked daily — so you always know what's been deployed and what's left in budget.
👁️
Impressions
How many times your ads were shown — broken down by campaign and date.
🖱️
Clicks
Total clicks recorded against spend — so you can see traffic volume at a glance.
📊
CTR
Click-through rate tracked over time — a leading signal of creative relevance and audience fit.
🎯
Conversions
Actions taken after an ad — purchases, form fills, or link clicks — depending on your campaign goal.
📈
ROAS
Return on ad spend — the single most important number for knowing whether your budget is working.
🪙
CPC
Cost per click tracked daily — lets you spot when ad fatigue is driving up costs before it hurts results.
📡
CPM
Cost per thousand impressions — benchmarks how efficiently your spend is buying reach in the market.
All metrics updated daily at 6 AM IST alongside your organic numbers — one dashboard, everything in it.
Pricing
One flat rate, everything included
The live dashboard, daily refresh, and monthly analytics summary are all part of your Iyaka retainer — or available as a standalone add-on.
✓Live Instagram dashboard, refreshed daily at 6 AM IST
✓Content, story, collab & ads intelligence in one view